International study agency SWOT analysis

SWOT stands for strength, weakness, opportunity and threats. International study agency should do strength, weakness, opportunity and threats analysis so that all the potential impact that can be on the success of business is determined beforehand. Similarly, the possible reasons leading to failure of international study agency can also be determined beforehand.

The SWOT analysis can be done by any international study agency while doing competitive analysis. The competitive analysis can be done while creating marketing plan. The survival and growth of an international study agency depends on the understanding of competition operating within the industry. You can benchmark your competitors so that you can make comparisons with the best in business. Your research should be focused on competitors who are focusing on the same target audience and who have a similar distinctiveness as yours. The strength and weakness of international study agency is an internal factor whereas, the opportunity and threats is an external factor.

Here are few questions to ask yourself to determine your international study agency’s strength, weakness, opportunity and threats:-

Strengths

1. What is the benefit of your international study agency?
2. What does your international study agency do better than anyone else?
3. What does your clients deem your strengths?

Weakness

1. What can your international study agency work on?
2. What should your international study agency avoid?
3. What are the factors that affects your agency’s performance?

Opportunity

1. What are the great opportunities that your international study agency have?
2. Are you aware of the trends that is going on in your industry?

Threats

1. What are the hurdle that your international study agency face?
2. What are your competitors doing?
3. Could any of your weakness seriously threaten you business?

International study agency should answer this questions to determine the SWOT analysis. The SWOT analysis helps international study agency to survive in the market and be better competition to other agencies along with the best CRM system.